Effective Media Platforms:

Free text messaging is Text4Baby’s main media channel. After sign up, mothers will receive three texts per week throughout the pregnancy, until the baby is 1. This one-way channel of continuous, weekly information ensures that the audience continues involvement with the social marketing campaign and stays informed. The information is sent directly to them, so there is a personal feel to the interaction that makes it effective.

The Text4Baby Facebook page is another great way for moms to receive information and learn more about what the organization has to offer. They post almost daily, encouraging conversations between moms or moms-to-be. This allows a dynamic relationship between the organization and the target audience, where health tips, success stories, and interactive questions lead to positive results.

Text4baby.org provides numerous ways to be involved. From how-to tips to personal stories from mother’s themselves, the website is effective at drawing in mother’s and getting them involved. Stats are also shown to showcase the success of the campaign, along with public service announcements from their ambassadors. Various hotline numbers are also provided, giving quick answers to new mothers. The website is easy to navigate, with comforting images of happy mother’s and their babies.

Less Effective:

YouTube promotions for Text4Baby are not as effective, because they don’t air anywhere besides YouTube and through links on the website. The videos themselves show personal stories from mothers, but are shown as straightforward interviews that fail to engage and entice the viewer.

The Text4Baby Instragram account is a less effective media platform. The on-the-rise social networking service would be an ideal way to connect with the younger audience members. As of now, no posts have even been made for the past month, and there are very few followers. They don’t heavily promote their Instragram account or keep it updated, making it unsuccessful.