Public Relations:
- The company has a very interactive and easy to navigate website. Mothers can get access to a bunch of useful tips, including advice from experts and other mothers. The website also gives visitors the option to translate the site to Spanish
- Text4baby also gives mothers the opportunity to sign up for weekly E-Newsletters. These newsletters keep mothers up to date with the latest news, promotions and tips text4baby has to offer.
- Text4baby provides a media center on their webpage. The media center gives more information, along with key facts and notable accomplishments. It also supplies important statistics as well as a creative section that provides media coverage, PSAs, and brand recognition.
- You can sign up for Text4baby's services from the convenience of your phone, or by visiting their website. There is also a FAQ section to help mothers access more information. These features provide diverse accessibility and can facilitate a mother's needs.
- Text4baby has a Twitter account, a Facebook page, an Instagram account, and a Youtube channel. They are really active on Twitter and on Facebook. They could definitely bolster their Instagram and Youtube accounts considering they don't have many followers or views. However, they have a good social media web presence.
- The text4baby company has an official celebrity ambassador. Singer, songwriter, and actress Brandy Norwood became Text4baby's official celebrity ambassador this year. As ambassador, Brandy will conduct PSAs, online promotions, and videos. Having an identifiable celebrity ambassador for Text4baby is a great way to promote their services as well give them a positive image.
- Johnson & Johnson is the founding sponsor of Text4baby. Considering that Johnson & Johnson makes health care products and have a specialized baby product section of their company, it is fitting that they would be the corporate sponsor for this company. Johnson & Johnson is a socially responsible company that often gives back to the community. Having them as a corporate sponsor can increase fundraising as well as promote a positive image.
Suggestions:
- Text4baby should be more active on all fronts of social media and stay in touch with current social media trends.
- Although the company has a donate button on their website, they should provide more ways for people to contribute, such as volunteer positions. They do have a "get involved" section, but they could show people other ways to donate.
- Desk sides could really benefit this company. They should visit news papers and news companies with new stories and promotions. It is also important to familiarize your company with the media.
- Another way to get the media involved is to invite the media to Text4baby's head quarters. Text4baby could invite important media figures and companies, whether they are local or national, to show what Text4baby is really all about. Not only will this help Text4baby get to know the media, but it will also help the media get to know Text4baby.
- Sending out newsletters or media packages to local and national media agencies can keep the media up to date with the latest news, promotions, and stories.
- Case studies and surveys could help the company learn how to better their services and make positive adjustments.
- Although they already have a prominent celebrity advocating their company, it doesn't hurt to have other important social figures or celebrities endorsing Text4baby's company.
- It is important to show that Text4baby is a community member. Whether it is hosting events, support groups, or charity fund raisers, Text4baby needs to become integrated into the community. This will show corporate social responsibility.
News Articles:
http://opinionator.blogs.nytimes.com/2011/02/07/pregnant-mothers-are-getting-the-message/?_php=true&_type=blogs&_r=0
The article above is from the New York Times, written by David Bornstein. It discusses the many successes of Text4baby. It also goes in depth about current US trends, such as poverty rate, infant mortality rate, and birthrate. It also delves into Text4baby's message style and composition methods. Bornstein sheds light on how effective and beneficial the company is when it comes to helping young or new mothers.
http://content.time.com/time/magazine/article/0,9171,1983891,00.html
Written by Bonnie Rochman of Time Magazine, the article discusses the importance of prenatal health. It also mentions how there is a higher mortality rate in Latinos and African Americans and how this texting service has greatly benefited soon-to-be mothers.
http://www.biomedcentral.com/1471-2458/12/1031
The article above is a case study and evaluation from BMC Public Health. This in depth and lengthy article shows important data analysis gathered from case studies. The studies that were conducted evaluated how effective and helpful Text4baby's services are. It also displays research methods, data collection, evaluation and important analytical procedures.
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