Evaluation

The goal of Text4Baby was to educate uneducated future or new mothers by sending simple and helpful text messages to subscribed phones for free.  These text messages include important tips and facts that are sent three times every week.  Anyone can sign up for the service, and over the past four years, the program has help thousands of mothers raise their children in healthier ways.

The idea itself was set up for success since its launch in 2010.  91% of Americans own can consistently use cell phones, and 81% of those Americans are competent and consistent text message users.  By targeting such a large demographic with a simple, easy, and helpful program, many mothers were able to improve their ability to nurture their unborn and newborn babies.

Text4Baby provides useful information, tips, and facts that are relevant to any stage in the pregnancy process.  In the initial set-up stage of the program, Text4Baby asks a few essential questions.  Some of these questions include, "are you pregnant", "when was your baby born?", and "if so, what is its birthday?".  This allows the program to be selective with its tips and allows it to provide information that is relevant to the trimester the mother is in or the age of the child.  47% of the participants enroll in Text4Baby in their first trimester, allowing mothers to take complete advantage of the informational messages.

Mothers who enrolled in the service rated its helpfulness to be a 7.7 out of 10.  This proves that the program has been extremely successful in accomplishing the goal that it set out to achieve.  By providing mothers with free information on motherhood, Text4Baby has changed the lives of young pregnant teens and countless newborn children, solidifying itself into a position to continue its sponsorship with Johnson and Johnson.

Not only does Text4Baby provide tips, it also sends mothers reminders of important checkup dates during and after pregnancy.  65% of participants said that Text4Baby sent them a text message that reminded them to attend an important doctor's appointment or checkup, further improving effectiveness of the service.

Text4Baby has conducted many regional experiments, and all of them have produced positive results from participating mothers, and overall, nationwide number show the effectiveness of this simple, free, and helpful program.  Teen pregnancy has been a growing problem in the United States, and uneducated and unprepared mothers give birth to hundreds of babies every year. Text4Baby has been a successful program since it was launched in 2010, and it will continue to be effective due to its simplicity, useful information, and sponsorship with Johnson and Johnson.