Goals + Behavior Changes

Quick Facts:

·      The United States has one of the highest infant mortality rates among industrialized nations.

·      Over 28,000 babies in the U.S. die before their first birthday and 500,000 are born too early.

·      The causes of poor birth outcomes are complex and include poverty, oppression, lack of access to health care, and lack of information, which is where text4baby comes in because it provides free, highly accessible information.

·      By helping more moms of all races, ethnicities, education, and income levels obtain better health information and faster access to care, the text4baby service is a great tool in addressing infant and child health.

Mobile health technology

Stated Goals of Text4Baby:

The service Text4Baby has four main goals.

1. Demonstrate the potential of mobile health technology to address a critical national health priority: maternal and child health.


2. Demonstrate the potential of mobile health technology to reach underserved populations with critical health information.


3. Develop a base of evidence on the efficacy of mobile health interventions.


4. Catalyze new models for public-private partnerships in the area of mobile health.

and all done in a relevant, clear, understandable, and actionable by all mothers of all literacy levels. 

Text4Baby focuses on the following behavior changes through their campaign.

-   Labor and delivery


-   Nutrition


-   Breastfeeding


-   Sleeping safety

-   Prenatal care


-   Infant care


-   Oral health

-   Immunization


-   Mental health


-   Helping mother’s to quit smoking

-   Developmental milestones


-   Healthy exercise


-   Family violence


-   And a general overall Safety of your baby