★ Emotional Transfer:
Transfer the good feeling of humor(baby sent moms messages through the phone), social communication(two friends talk with each other), connection between moms and babes into the good feeling for using TEXT4 babies.
Transfer the good feeling of humor(baby sent moms messages through the phone), social communication(two friends talk with each other), connection between moms and babes into the good feeling for using TEXT4 babies.
★Reality construction:
It promotes our modern culture of communicating and getting information via our cellphones.
-What"reality" does this video contrust? Try to tell us good things about the service and how to sign up for it.
-How accurate? The fact that babies and moms communicate via cellphone is not real. Babies don`t send moms messages. Moms and babies don`t connect with each other by phone.
-Untold stories? There are different ways for moms to communicate with the babies and get information to get better health.
★Production techniques:
-Camera Angles: Focus on the stomach of moms-> Text 4 babies want to focus on "the feeling of the babies"
-Sound effects: We can not see the faces of the mom but we can hear she laughing-> Association of happiness
-Colors: casual and simple colors, nothing special.
-Symbols: Text4 baby wants to promote an image that there are many other moms use this service.
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